Digital Marketing Manager

Up to £50,000 + 10% Bonus
Covent Garden
United Kingdom

Due to their continued success, my client, a growing accomplished bar, and restaurant group, is looking for a Digital Marketing Manager to work closely with the Director of Sales & Marketing to deliver the marketing plan across digital and social platforms, creating full digital campaigns to drive sales and support in-venue activity.

The Digital Marketing Manager will have a full understanding of digital marketing to successfully promote and raise online awareness of the Company to drive website traffic, conversion and engagement.

Key Duties:

  • Devise and deliver multi-channel social and e-marketing strategy in line with the marketing plan
  • Manage and build social media channels including Facebook, Twitter, Instagram and TikTok
  • Manage the role of the website, AI bot and CRM within the guest experience strategy
  • Work with the Marketing Executive & Creative Artworker to deliver and execute social media plan and content calendar of regular scheduled posts in line with the marketing strategy
  • Measure digital performance, producing monthly reports on digital effectiveness, conversion rates and platform growth and engagement
  • Create E newsletters in line with the marketing plan.
  • Produce regular reports on results and conversion rates
  • Maintain the database and drive database growth
  • Manage the influencer strategy to maximise brand awareness and engagement Use Google
  • Analytics and other measurement tools to identify opportunities and drive continuous improvement
  • Proactively search and identify new online trends to support potential campaigns
  • Identify and develop partnerships with digital third parties to drive awareness and sales
  • Manage and optimise the PPC strategy to drive revenue.

What are we looking for?

  • Excellent copywriting and communication skills
  • Experience of Full marketing mix
  • Be highly commercial, with the ability to produce reports and a sound understanding of figures and ROI
  • Have a comprehensive and proven understanding of digital marketing
  • Be creative with outstanding attention to detail
  • Be highly organised and self-motivated
  • Have project managed large scale projects
  • Be driven and able to work proactively by yourself and in a team

What’s on Offer:

  • The opportunity to gain secure employment, with a people focussed business
  • The chance to develop your career with good solid progression
  • Career longevity
  • The chance to make a difference and work for a company that welcomes your suggestions and ideas.

Salary and Package:

The salary for this role is up to £50,000 with a 10% discretionary bonus plus company benefits and the chance to grow a career with a solid multi-site operator.

If you feel you have the right experience and are interested in working for an exciting, forward-thinking, exciting growing company then please send your CV.

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